这是为杭州文二菜市「传统与当下的艺术对话」设计比赛创作的海报作品。海报以艺术赛事为载体,传递文二菜市的人文底色与品牌温度,展现市集对区域文化、日常生活潜移默化的多元赋能。设计以市集常用布袋作为视觉容器,融合蔬果、西湖水纹、三潭印月、断桥、茶碗等杭州在地意象。这些经典文化符号凝练城市文脉,呼应传统与现代的交融,引导参赛者围绕市集风貌与本土文化进行创作。画面甄选深浅渐变的绿色与纯白作为主色,贴合文二菜市官方 VI 色系,既强化品牌视觉辨识度,也呼应市集生态烟火与日常人居,实现美学与生活的自然衔接。
This poster accompanies A Dialogue Between Tradition and the Present, hosted by Hangzhou Wen’er Vegetable Market. Centered on a daily cloth bag, it integrates local Hangzhou symbols and fresh ingredients to bridge tradition and modernity, inspiring culture-focused creative works. Following the brand’s green-and-white VI palette, it sharpens brand recognition and aligns naturally with everyday market life.

