Clients: KFC / KCOFFEE / Kunming Xishan Scenic Area
Illustrator: 胡林悦 Hu Linyue
Tools: Adobe Illustrator

肯德基联合旗下肯悦咖啡，与昆明西山风景区推出文旅联名设计，涵盖移动餐车、包装与周边衍生品。围绕品牌宣发需求，萃取西山风景区地标符号、特色视觉与在地文化进行创作，强化地域气质与联名辨识度。

Co-branded cultural tourism design for KFC, KCOFFEE and Kunming West Hill Scenic Area, including mobile food truck, packaging and merchandise. Based on brand promotion goals, it integrates iconic landmarks and local cultural elements of West Hill for stronger regional appeal and visual identity.